A Comparison Between Recent and Prospective Critical Success Factors in Lithuanian Printing Industry

The paper looks into the problem of identifying critical success factors in an industry. Though by definition all business organisations aim to be successful, companies within an industry differ a lot as regards their level of success. What makes some firms highly successful, when others have rather moderate success within the same industry? Can the above problems be explained by the wrong choice of strategic alternatives or inadequate strategy implementation? An empirical research of the Lithuanian printing industry was carried out with the purpose of identifying and differentiating the dominant success factors that are critical for the creation of competitive advantages.