A comparison of excess stock market return to standard marketing metrics
Vicki Lane, Madhavan Parthasarathy
| Year of publication: |
[2018]
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|---|---|
| Authors: | Lane, Vicki ; Parthasarathy, Madhavan |
| Published in: |
Research, practices, and innovations in global risk and contingency management. - Hershey : IGI Global, Business Science Reference, ISBN 978-1-5225-4754-9. - 2018, p. 20-37
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| Subject: | Kapitaleinkommen | Capital income | Aktienmarkt | Stock market | Börsenkurs | Share price | Theorie | Theory | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011866068