A comparison of multidimensional scaling methods for perceptual mapping
Tammo H. A. Bijmolt and Michel Wedel
| Year of publication: |
2007
|
|---|---|
| Authors: | Bijmolt, Tammo H. A. ; Wedel, Michel |
| Published in: |
Fundamentals of marketing research ; Vol. 6. - Los Angeles, Calif. [u.a.] : SAGE Publ.. - 2007, p. 130-146
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003541504