A complimentary extended warranty : profit analysis and pricing strategy
Bin Liu, Lijuan Shen, Jianyu Xu, Xiujie Zhao
| Year of publication: |
2020
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|---|---|
| Authors: | Liu, Bin ; Shen, Lijuan ; Xu, Jianyu ; Zhao, Xiujie |
| Published in: |
International journal of production economics. - Amsterdam [u.a.] : Elsevier, ISSN 0925-5273, ZDB-ID 1092526-0. - Vol. 229.2020, p. 1-13
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| Subject: | Extended warranty | Warranty price | Risk aversion | Customer utility | Risk attitude heterogeneity | Garantie | Warranty | Theorie | Theory | Risikoaversion | Preismanagement | Pricing strategy | Risikopräferenz | Risk attitude | Konsumentenverhalten | Consumer behaviour | Risiko | Risk |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ijpe.2020.107860 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012319147