A comprehensive look at luxury brand marketing researchfrom 2000 to 2016 : a bibliometric study and contentanalysis
Farhad Aliyev, Taylan Urkmez, Ralf Wagner
| Year of publication: |
2019
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|---|---|
| Authors: | Aliyev, Farhad ; Urkmez, Taylan ; Wagner, Ralf |
| Published in: |
Management review quarterly : systematic literature reviews, meta-analyses, and replication studies. - Cham : Springer, ISSN 2198-1620, ZDB-ID 2762850-4. - Vol. 69.2019, 2, p. 233-264
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| Subject: | Luxury | Bibliometric analysis | Literature review | Researchcollaborations | Theory usage | Luxusgüter | Luxury goods | Bibliometrie | Bibliometrics | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11301-018-00152-3 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012100306