A comprehensive multi-country study of country-of-origin effects using actual product ownerships
Yener Kandogan
| Year of publication: |
2024
|
|---|---|
| Authors: | Kandogan, Yener |
| Subject: | Consumer animosity | Consumer ethnocentrism | Cosmopolitanism | Nostalgia | Herkunftsbezeichnung | Designation of origin | Konsumentenverhalten | Consumer behaviour | Nationalkultur | National culture | Markenimage | Brand image | Ursprungsregeln | Rules of origin | Internationales Marketing | International marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41270-023-00215-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015138123