A conceptual framework for evaluating new business opportunities for corporate diversification
Year of publication: |
2012
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Authors: | Seifi, Abbas ; Moosavi, Seyed Vahid ; Rostami, Ehsan Ardestani |
Published in: |
Journal of enterprise transformation : a joint publication of the Institute of Industrial Engineers and the International Council on Systems Engineering. - Philadelphia, Pa. : Taylor & Francis, ISSN 1948-8289, ZDB-ID 2638640-9. - Vol. 2.2012, 2, p. 105-129
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Subject: | Diversifikation | Diversification | Strategisches Geschäftsfeld | Strategic business unit | Markteintritt | Market entry | Erfolgsfaktor | Success factor | Wettbewerbsstrategie | Competitive strategy |
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