A conceptual framework for understanding the effects of corporate social marketing on consumer behavior
Yuhei Inoue; Aubrey Kent
| Year of publication: |
2014
|
|---|---|
| Authors: | Inoue, Yuhei ; Kent, Aubrey |
| Published in: |
Journal of business ethics : JOBE. - Dordrecht : Springer, ISSN 0167-4544, ZDB-ID 868017-6. - Vol. 121.2014, 4, p. 621-633
|
| Subject: | Corporate social marketing | Corporate social responsibility | Corporate credibility | Value congruence | Customer loyalty | Prosocial behavior | Corporate Social Responsibility | Konsumentenverhalten | Consumer behaviour | Social Marketing | Social marketing | Beziehungsmarketing | Relationship marketing | Unternehmensethik | Business ethics | Firmenimage | Corporate reputation | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010379899