A conceptual representation of the semantic fields of responsible tourism : implications for marketing
Blas Alcalá García, Carlota Lorenzo Romero, Miguel Ángel Gómez Borja
| Alternative title: | Konceptualni prikaz semantičkih polja odgovornog turizma |
|---|---|
| Year of publication: |
2024
|
| Authors: | Alcalá García, Blas ; Lorenzo Romero, Carlota ; Gómez Borja, Miguel Ángel |
| Published in: |
Market : review for marketing theory and practice. - Zagreb : Školska Knjiga, ISSN 0353-4790, ZDB-ID 1196573-3. - Vol. 36.2024, 2, p. 133-152
|
| Subject: | responsible tourism | semantic differentia- tion | tourist motivations | marketing actions | Tourismusmarketing | Tourism marketing | Semantisches Web | Semantic web | Tourismus | Tourism | Urlaubsverhalten | Holiday behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.22598/mt/2024.36.2.133 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015374993