A conceptualization of the perceptions and motivators that drive luxury wine consumption
Hannah L. Wolf, Sussie C. Morrish and Joanna Fountain
| Year of publication: |
2016
|
|---|---|
| Authors: | Wolf, Hannah L. ; Morrish, Sussie C. ; Fountain, Joanna |
| Published in: |
International journal of wine business research : IJWBR. - Bingley : Emerald, ISSN 1751-1062, ZDB-ID 2429135-3. - Vol. 28.2016, 2, p. 120-133
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| Subject: | Wines | Consumer behavior | Consumer perception | Individual perception | Consumption behavior | Consumer motivation | Luxury wine | Konsumentenverhalten | Consumer behaviour | Wein | Wine | Luxusgüter | Luxury goods | Wahrnehmung | Perception | Weinbau | Wine industry | Kaufmotiv | Konsum | Consumption | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJWBR-09-2015-0038 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011590134