A configurational approach to strategic account management effectiveness
by Christian Homburg, John Workman and Ove Jensen
| Year of publication: |
2014
|
|---|---|
| Authors: | Homburg, Christian ; Workman, John P. ; Jensen, Ove |
| Published in: |
Handbook of strategic account management : a comprehensive resource. - Chichester, West Sussex : Wiley, ISBN 978-1-118-50908-1. - 2014, p. 289-316
|
| Subject: | Key-Account-Management | Key account management | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010341332