A conjoint analysis of customers' preferences for e-banking channels
Noopur Saxena, Navneet Gera, Kritika Nagdev, Davide Di Fatta
| Year of publication: |
2021
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|---|---|
| Authors: | Saxena, Noopur ; Gera, Navneet ; Nagdev, Kritika ; Di Fatta, Davide |
| Published in: |
International journal of electronic marketing and retailing : IJEMR. - Olney, Bucks. : Inderscience Enterprises Ltd., ISSN 1741-1033, ZDB-ID 2251608-6. - Vol. 12.2021, 1, p. 52-68
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| Subject: | conjoint analysis | e-banking channels | e-commerce | payment | Conjoint-Analyse | Conjoint analysis | Electronic Banking | Electronic banking | Electronic Commerce | E-commerce | Konsumentenverhalten | Consumer behaviour | Vertriebsweg | Distribution channel | Marktforschung | Market research | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJEMR.2021.112254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012509384