A conjoint model of quantity discounts
Year of publication: |
2012
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Authors: | Iyengar, Radha ; Jedidi, Kamel |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 2, p. 334-350
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Subject: | quantity discounts | willingness to pay | choice models | mixed logit | conjoint analysis | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Rabatt | Rebate | Theorie | Theory | Preismanagement | Pricing strategy | Logit-Modell | Logit model |
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