A consumer perspective of AI certification : the current certification landscape, consumer approval and directions for future research
Year of publication: |
2024
|
---|---|
Authors: | Blösser, Myrthe ; Weihrauch, Andrea |
Published in: |
European journal of marketing. - Bradford : Emerald, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 58.2024, 2, p. 441-470
|
Subject: | Artificial intelligence | AI certification | AI regulation | Consumer trust | Fair AI | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Künstliche Intelligenz | Warenkennzeichnung | Product labelling | Standardisierung | Standardization | Verbraucherschutz | Consumer protection |
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