A consumer value analysis of mobile internet protocol television based on a means-end chain theory
Hyunsoo Kang; Mincheol Kang; Sora Yoon; Dongju Kim
| Year of publication: |
2014
|
|---|---|
| Authors: | Kang, Hyunsoo ; Kang, Mincheol ; Yoon, Sora ; Kim, Dongju |
| Subject: | Mobile internet protocol television (IPTV) | Means-end chain theory | Association pattern technique | Hierarchical value map | Internet | Konsumentenverhalten | Consumer behaviour | Fernsehen | Television | Mobilkommunikation | Mobile communications | Mediennutzung | Media usage |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Systemvoraussetzung: Acrobat Reader |
| Other identifiers: | 10.1007/s11628-013-0208-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010469725