A consumer wisdom-informed conceptualization for understanding prosocial behaviors
Year of publication: |
2025
|
---|---|
Authors: | Nguyen, Quynh N. X. ; Thai, Nguyen T. ; Heffernan, Troy W. ; Reynolds, Nina ; Zainuddin, Nadia |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 2013438-1. - Vol. 192.2025, Art.-No. 115293, p. 1-14
|
Subject: | Behavior change | Consumer wisdom | Delphi method | Prosocial behaviors | Konsumentenverhalten | Consumer behaviour | Soziales Verhalten | Social behaviour | Verhalten | Behaviour | Verhaltensökonomik | Behavioral economics | Experiment | Delphi-Methode | Delphi technique |
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