A contemporary approach to holistic brand communication
Year of publication: |
2021
|
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Authors: | Leimert, Hannah ; Scharfenberger, Philipp ; Tomczak, Torsten |
Published in: |
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis. - St. Gallen : Thexis Verlag, ISSN 1865-6544, ZDB-ID 2412643-3. - Vol. 38.2021, 2, p. 10-18
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Subject: | Markenführung | Brand management | Holismus | Holistic approach | Markenimage | Brand image | Interne Kommunikation | Internal communication |
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