A content analysis of online promotion strategies among different types of websites
F. F. Cheng; C. S. Wu; Y. T. Huang
| Year of publication: |
2013
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|---|---|
| Authors: | Cheng, F. F. ; Wu, C. S. ; Huang, Y. T. |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 7.2013, 3/4, p. 208-218
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| Subject: | online promotion | content analysis | sales promotion | online marketing | internet | Online-Marketing | Internet marketing | Verkaufsförderung | Sales promotion | Website | Internet | Online-Handel | Online retailing | Electronic Commerce | E-commerce | Bibliometrie | Bibliometrics | Social Web | Social web |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010396374