A critical review of research on customer experience management : theoretical, methodological and cultural perspectives
Year of publication: |
2016
|
---|---|
Authors: | Hwang, Johye ; Seo, Soobin |
Published in: |
International journal of contemporary hospitality management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-6119, ZDB-ID 1161434-1. - Vol. 28.2016, 10, p. 2218-2246
|
Subject: | Co-creation | Authenticity | Experiential marketing | Customer experience management | Transcendent experience | Transformational experience | Beziehungsmarketing | Relationship marketing | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
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