A cross-country analysis of the determinants of customer recommendation intentions for over-the-top (OTT) platforms
Anish Yousaf, Abhishek Mishra, Babak Taheri, Muhammet Kesgin
| Year of publication: |
2021
|
|---|---|
| Authors: | Yousaf, Anish ; Mishra, Abhishek ; Taheri, Babak ; Kesgin, Muhammet |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 58.2021, 8, p. 1-13
|
| Subject: | C2c interactions | Continuance intentions | Expectation–confirmation model | Perceived content quality | Perceived enjoyment | User satisfaction | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality | Innovationsakzeptanz | Innovation adoption | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing | Digitale Plattform | Digital platform |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2021.103543 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013192039