A cross-cultural exploration of children's preferences of package design : the U. S. and China
Dan Zhang
| Year of publication: |
2014
|
|---|---|
| Authors: | Zhang, Dan |
| Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 26.2014, 5, p. 391-404
|
| Subject: | Children | preference | package design | curvilinearily | figurativeness | gender difference | country difference | China | Kinder | Geschlecht | Gender | Produktgestaltung | Product design | Verpackung | Packaging | Konsumentenverhalten | Consumer behaviour | Vergleich | Comparison | EU-Staaten | EU countries |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010430573