A cross-national comparison of consumers’ cross-border online shopping intentions in Germany and Romania
Gerhard Wagner, Anne Fota, Hanna Schramm-Klein
| Year of publication: |
2024
|
|---|---|
| Authors: | Wagner, Gerhard ; Fota, Anne ; Schramm-Klein, Hanna |
| Published in: |
Journal of East European management studies : JEEMS. - Singapore : IMR Press, ISSN 1862-0019, ZDB-ID 2134490-5. - Vol. 29.2024, 2, p. 314-339
|
| Subject: | Electronic Commerce | International Marketing | Emerging Markets | Marketing and Consumer Behaviour | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Deutschland | Germany | Rumänien | Romania | E-commerce | Internationales Marketing | International marketing | Schwellenländer | Emerging economies | Vergleich | Comparison |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.5771/0949-6181-2024-2-314 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015182031