A Customer Relationship Typology of Product Services Strategies
| Year of publication: |
2010
|
|---|---|
| Authors: | Furrer, Olivier |
| Published in: |
The handbook of innovation and services : a multi-disciplinary perspective. - Cheltenham, U.K : Edward Elgar, ISBN 978-1-84980-330-4. - 2010
|
| Subject: | Beziehungsmarketing | Relationship marketing | Leistungsbündel | Bundling strategy | B-to-B-Marketing | Business-to-business marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.4337/9781849803304.00044 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015501625