A data-driven approach for the optimisation of product specifications
Lei Zhang, Xuening Chu, Hansi Chen and Bo Yan
| Year of publication: |
2019
|
|---|---|
| Authors: | Zhang, Lei ; Chu, Xuening ; Chen, Hansi ; Yan, Bo |
| Subject: | conjoint analysis | customer choice model | customer satisfaction function | operating data | product optimisation | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Mathematische Optimierung | Mathematical programming | Marktforschung | Market research | Produktgestaltung | Product design |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00207543.2018.1480843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012183725