A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Year of publication: |
2015
|
---|---|
Authors: | Kazemi, Abolfazl ; Babaei, Mohammad Esmaeil ; Javad, Mahsa Oroojeni Mohammad |
Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 19.2015, 2, p. 139-158
|
Subject: | data mining | DM | decision tree | DT | customer relationship management | CRM | potential customers | basket purchase | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Entscheidungsbaum | Decision tree | Management-Informationssystem | Management information system |
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