A data mining apporach for turning potential customers into real ones in basket pruchase analysis
Abolfazl Kazemi and Mohammad Esmaeil Babaei; Mahsa Oroojeni Mohammad Javad
| Year of publication: |
2015
|
|---|---|
| Authors: | Kazemi, Abolfazl ; Babaei, Mohammad Esmaeil ; Javad, Mahsa Oroojeni Mohammad |
| Published in: |
International journal of business information systems : IJBIS. - Olney, Bucks. : Inderscience Enterprises, ISSN 1746-0972, ZDB-ID 2193362-5. - Vol. 19.2015, 2, p. 139-158
|
| Subject: | data mining | DM | decision tree | DT | customer relationship management | CRM | potential customers | basket purchase | Data Mining | Data mining | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Entscheidungsbaum | Decision tree |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011326851