A DEA-based approach to customer value analysis
Laurens Cherchye, Bram De Rock, Bart Dierynck, Pieter Jan Kerstens, Filip Roodhooft
| Year of publication: |
2023
|
|---|---|
| Authors: | Cherchye, Laurens ; Rock, Bram de ; Dierynck, Bart ; Kerstens, Pieter Jan ; Roodhooft, Filip |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 308.2023, 3 (1.8.), p. 1319-1331
|
| Subject: | ABC systems | Customer value | Data envelopment analysis | Multi-output efficiency | Data-Envelopment-Analyse | Kundenwert | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2023.01.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014311896