A Decision-Making Model of Social Shopping in Franchising: Assessing Collaboration Strategies
Year of publication: |
2015
|
---|---|
Authors: | Lee, In ; Lee, Choong-Kwon ; Yoo, Sangjin ; Choi, Moo-Jin |
Published in: |
International Journal of Information Technology & Decision Making (IJITDM). - World Scientific Publishing Co. Pte. Ltd., ISSN 1793-6845. - Vol. 14.2015, 02, p. 395-420
|
Publisher: |
World Scientific Publishing Co. Pte. Ltd. |
Subject: | Collaboration | daily deal promotion | franchise | social intermediary | social shopping |
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