A decision model for pharmaceutical marketing and a case study in Turkey
Year of publication: |
2013
|
---|---|
Authors: | Toker, Didem ; Tozan, Hakan ; Vayvay, Ozalp |
Published in: |
Economic research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 1331-677X, ZDB-ID 2171828-3. - Vol. 26.2013, 1, p. 101-114
|
Subject: | Marketingmanagement | Marketing management | Entscheidung | Decision | AHP-Verfahren | AHP approach | Pharmaindustrie | Pharmaceutical industry | Türkei | Turkey |
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