A Decision Model for Selecting of Strategic Plans in Balanced Scorecard Model : A Case Study for a Manufacturing Firm

The Balanced Scorecard (BSC) has been proposed as a strategic management evaluation system recently. Strategic management is important for organizational success and competitive advantage in an increasingly competitive business environment. Many organizations have adopted the BSC to gain business excellence and success in the marketplace. It is a practical tool for designing operational strategies. However, the BSC model has some drawbacks and problems which disable to identify the priorities in strategic plans (Initiatives). In this paper, the strategic plans is identified, using a simple additive weighting (SAW) decision model. Also, assessing and determining the strategic plans is developed in the BSC model, using expert panel opinion and SAW method. The results showed that the proposed model is more valid and acceptable and the experts verified the model for selecting strategic plans in the BSC in practice. The developed model has been used in a real case study and the results have been analyzed from different points of view. In this article initiative is called strategic plans