A decision system for competitive bidding

Describes a model for adapting successful bidding strategies, placing it in the context of a company's overall structure and competitive strategy. Lists the benefits of the decision system approach, revealing it to be a useful tool in a management information and control system.

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Year of publication:	1971
Authors:	Wood, D.
Published in:	European Journal of Marketing. - MCB UP Ltd, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 5.1971, 4, p. 168-177
Publisher:	MCB UP Ltd
Subject:	Models \| Tendering \| Strategy \| Competitive strategy \| Decision making \| Marketing information systems

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/EUM0000000005170 [DOI]
Source:	Other ZBW resources

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