A decision tree conceptualization of choice of knowledge transfer mechanism: the views of software development specialists in a multinational company

Purpose – The purpose of this paper is to empirically study transfer mechanisms of technological knowledge, and to explore the interplay among the factors that influence the choice of a mechanism. Design/methodology/approach – This paper reports on a qualitative case study designed to explore the reasons underlying the selection of intra-organizational knowledge transfer mechanisms. This research was carried out as an exploratory case study, which allowed one to observe the phenomenon in a natural setting. Findings – The results of the present study indicate the interplay between the factors, and link the factors in a sequence that help decide a mechanism. A decision to select a mechanism depends upon several variables; some of them override others, others are interlinked, and sometimes there is a causal link. Research limitations/implications – It is based on a sample of employees that may not be representative of the broader population. Since the samples were drawn only from a MNC, the results may not be generalised. The case study method which was employed in this research does not permit the generalisation of the results. Originality/value – The knowledge transfer literature has discussed the mechanisms used to transfer technological knowledge, but has failed to adequately address the rationale behind the selection of an appropriate knowledge transfer mechanism. The extant literature has isolatedly identified factors that impact on the choice of knowledge transfer mechanism. These issues are not effectively addressed in prior research. The findings are summarized diagrammatically in the form of a decision tree which provides a conceptualization of the decision processes involved in the selection of the medium for knowledge transfer.