A design theory approach to building strategic network-based customer service systems
M. Kathryn Brohman; Gabriele Piccoli; Patrick Martin; Farhana Zulkernine; A. Parasuraman ...
| Year of publication: |
2009
|
|---|---|
| Authors: | Brohman, M. Kathryn ; Piccoli, Gabriele ; Martin, Patrick ; Zulkernine, Farhana ; Parasuraman, A. |
| Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 40.2009, 3, p. 403-430
|
| Subject: | Kundenservice | Customer service | Beziehungsmarketing | Relationship marketing | Strategisches Management | Strategic management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003885985