A diffusion model for service products
Xiaohui Shi; Pattarin Chumnumpan; Kiran Fernandes
| Year of publication: |
2014
|
|---|---|
| Authors: | Shi, Xiaohui ; Pattarin Chumnumpan ; Fernandes, Kiran |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 28.2014, 4, p. 331-341
|
| Subject: | Diffusion | Service product | Customer switching | Innovationsdiffusion | Innovation diffusion | Dienstleistungssektor | Service industry | Theorie | Theory | Produktivität | Productivity | Dienstleistungsqualität | Service quality | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010411896