A digital cohort analysis of consumers' mobile banking app experience
Neeru Sharma
| Year of publication: |
2024
|
|---|---|
| Authors: | Sharma, Neeru |
| Subject: | satisfaction | continued use intention | digital cohorts | mobile banking app experience | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Mobile Anwendung | Mobile application | Kohortenanalyse | Cohort analysis | Innovationsakzeptanz | Innovation adoption | Mobile Business | Mobile business | Kundenzufriedenheit | Customer satisfaction | Digitalisierung | Digitization | Mobilkommunikation | Mobile communications | Online-Marketing | Internet marketing |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12989 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014465708