A Discrete-Continuous Model for Multicategory Purchase Behavior of Households
| Year of publication: |
2007
|
|---|---|
| Authors: | Song, Inseong ; Chintagunta, Pradeep K. |
| Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 44.2007, 4, p. 595-612
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