A dual-learning pathway : how digital orientation and financial literacy shape digital transformation in Chinese agriculture enterprises

This study mainly explores the direct effects of financial literacy, acquisitive learning, and experiential learning on digital transformation, while also analyzing the direct influence of digital orientation on both acquisitive and experiential learning. At the same time, this study also explores the mediating effects of acquisitive learning and experimental learning between digital orientation and digital transformation. This research is grounded in dynamic capability theory, focuses on Chinese agricultural firms. Data were collected through a structured questionnaire from 279 managers of Agricultural industrialization leading enterprises in China, and analyzed using PLS-SEM. The research findings indicate that financial literacy, acquisitive learning, and experiential learning all significantly enhance digital transformation, with acquisitive learning serving as a more crucial mediating factor in the relationship between digital orientation and digital transformation. Furthermore, the significance of digital orientation in promoting acquisition learning and experimental learning has also been confirmed. The research in this article provides theoretical basis and practical guidance for how agricultural enterprises can enhance their digital capabilities by improving financial literacy and learning mechanisms in the process of digital transformation.