A dual-system framework to understand preference construction processes in choice
Year of publication: |
2013
|
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Authors: | Dhar, Ravi ; Gorlin, Margarita |
Published in: |
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1057-7408, ZDB-ID 1109529-5. - Vol. 23.2013, 4, p. 528-542
|
Subject: | Preference construction | Dual-process | Dual system | Context effects | Choice | Präferenztheorie | Theory of preferences | Konsumentenverhalten | Consumer behaviour | Entscheidung | Decision |
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