A dynamic analysis of variety seeking behaviour with reference to Indian continent
Jayanthi Thanigan, G. Rajendran, Priya Sethuraman
| Year of publication: |
2015
|
|---|---|
| Authors: | Thanigan, Jayanthi ; Rajendran, G. ; Sethuraman, Priya |
| Published in: |
International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 11.2015, 3, p. 289-307
|
| Subject: | variety seeking behaviour | VSB | need for variety | NFV | purchase frequency | perceived brand difference | hedonic | utilitarian | perceived risk and promotions | India | Indien | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Produktdifferenzierung | Product differentiation |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011630117