A dynamic integrative view of signaling strategies during the franchisee recruitment process
Year of publication: |
2025
|
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Authors: | Le Bot, Corentin ; Perrigot, Rozenn ; Watson, Anna ; Cliquet, Gérard |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 1873-2062, ZDB-ID 2012747-9. - Vol. 127.2025, p. 133-147
|
Subject: | Asymmetric information | B2B partnerships | Franchisee recruitment | Franchising | Person-organization fit | Signaling theory | Personalbeschaffung | Recruitment | Signalling | Asymmetrische Information | Personalauswahl | Personnel selection | Lieferantenmanagement | Supplier relationship management | Theorie | Theory | Prinzipal-Agent-Theorie | Agency theory |
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