A fast-moving consumer goods company and business intelligence strategy development
Year of publication: |
April-June 2017
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Authors: | Hawking, Paul ; Sellitto, Carmine |
Published in: |
International journal of enterprise information systems : an official publication of the Information Resources Management Association. - Hershey, Pa. [u.a.] : IGI Publ., ISSN 1548-1115, ZDB-ID 2414367-4. - Vol. 13.2017, 2, p. 22-33
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Subject: | Business Intelligence | FMCG | Implementation | SAP | Strategy | Konsumgüter | Consumer goods | Betriebliches Informationssystem | Business intelligence system | Konsumgüterindustrie | Consumer goods industry | USA | United States | Strategisches Management | Strategic management | Konsumgütermarketing | Consumer goods marketing |
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