A flexible method for protecting marketing data : an application to point-of-sale data
Matthew J. Schneider, Sharan Jagpal, Sachin Gupta, Shaobo Li, Yan Yu
| Year of publication: |
January-February 2018
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|---|---|
| Authors: | Schneider, Matthew J. ; Jagpal, Sharan ; Gupta, Sachin ; Li, Shaobo ; Yu, Yan |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 37.2018, 1, p. 153-171
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| Subject: | data protection | privacy | statistical disclosure limitation | marketing mix models | point-of-sale data | Datenschutz | Data protection | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1064 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011818484