A framework for analyzing relationship governance

Purpose – The paper suggests a framework for analyzing business relationships using the hierarchy‐markets‐network framework. Instead of treating these three interaction modes as mutually exclusive, an integrated model is suggested offering the opportunity for dyadic and dynamic analyses. Design/methodology/approach – The paper takes the form of a literature study. Findings – Relationships between two organizations can vary significantly within a triangle defined by hierarchy, market and network. Firms need to understand their current position and how that fits the purpose of the relationship. Also, understanding the other side's evaluation and potential development opportunities are important. Practical implications – The framework offers an analytical tool for firms in order to improve their relationship understanding and relationship management. Originality/value – The paper offers some clear definitions and thus contributes to overcome some conceptual problems. It also contributes to the discussion on hierarchies, markets and networks as potential interaction modes.