A framework for evaluating business lead users' virtual reality innovations in Second Life
Year of publication: |
2009
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Authors: | MacKenzie, Kim ; Buckby, Sherrena ; Irvine, Helen |
Published in: |
Electronic commerce research. - Dordrecht : Springer Science + Business Media Inc., ISSN 1389-5753, ZDB-ID 2106016-2. - Vol. 9.2009, 3, p. 183-202
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Subject: | Virtuelle Realität | Virtual reality | Social Web | Social web | Kundenintegration | Customer integration | Innovation | Innovationsmanagement | Innovation management | Produktentwicklung | New product development |
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