A framework for innovative service design
Year of publication: |
June-July 2016
|
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Authors: | Furrer, Olivier ; Sudharshan, Devanathan ; Tsiotsou, Rodoula H. ; Liu, Ben S. C. |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 36.2016, 9/10, p. 452-471
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Subject: | Service design | services innovation | design science | service-dominant logic | customer co-creation | Service-Dominant Logic | Service-dominant logic | Dienstleistungsinnovation | Service innovation | Kundenintegration | Customer integration | Innovation | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services | Marketingtheorie | Marketing theory | Produktgestaltung | Product design | Produktentwicklung | New product development | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour |
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