A framework for servitization : enhance value proposition through customer engagement
Xin Jiang ; Gutachter: Mei Wang, Sven-Volker Rehm
| Year of publication: |
2020
|
|---|---|
| Authors: | Jiang, Xin |
| Other Persons: | Wang, Mei (degree supervisor) ; Rehm, Sven-Volker (degree supervisor) |
| Publisher: |
2020: Vallendar : WHU - Otto Beisheim School of Management |
| Subject: | Digitalization | PPS | Service | Value proposition | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebliche Wertschöpfung | Value creation | Digitalisierung | Digitization | Leistungsbündel | Bundling strategy | Dienstleistungsqualität | Service quality | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
freely available
| Extent: | 1 Online-Ressource (circa 143 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, WHU - Otto Beisheim School of Management, 2020 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012294476