A framework for SME retail branding
Richard Mitchell; Karise Hutchinson; Barry Quinn; Audrey Gilmore
| Year of publication: |
2015
|
|---|---|
| Authors: | Mitchell, Richard ; Hutchinson, Karise ; Quinn, Barry ; Gilmore, Audrey |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 31.2015, 17/18, p. 1818-1850
|
| Subject: | SME marketing | SME brand management | retail branding | owner manager | Markenführung | Brand management | KMU | SME | Einzelhandel | Retail trade |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011406203