A framework for understanding communication through comics (illustrated)
Eric Yorkston and Xavier Dreze
| Year of publication: |
2020
|
|---|---|
| Authors: | Yorkston, Eric ; Dreze, Xavier |
| Published in: |
Continuing to broaden the marketing concept : making the world a better place. - Bingley, UK : Emerald Publishing, ISBN 978-1-78754-825-1. - 2020, p. 11-26
|
| Subject: | Graphic art | illustrative research | sequential art | comics | marketing | consumer information processing | Kunst | Arts | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012320434