A framework of sustainable product development in emerging markets : the TRACER model for sustainability marketing
Thomas Anning-Dorson
| Year of publication: |
2025
|
|---|---|
| Authors: | Anning-Dorson, Thomas |
| Published in: |
Sustainability Marketing in Emerging Economies : Conceptual and Empirical Perspectives. - Cham : Springer Nature Switzerland, ISBN 978-3-031-83464-6. - 2025, p. 27-53
|
| Subject: | Adaptive sustainability | Emerging markets | Frugal innovation | Institutional voids | Sustainable development | Sustainable marketing | TRACER model | Nachhaltige Entwicklung | Schwellenländer | Emerging economies | Nachhaltigkeit | Sustainability | Öko-Marketing | Green marketing | Öko-Produkt | Sustainable product | Marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-3-031-83464-6_2 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015331989