A framework to attain brand promise in an online setting
Sharifah Alwi; Shahril Azwan Ismail
| Year of publication: |
2013
|
|---|---|
| Authors: | Alwi, Sharifah ; Ismail, Shahril Azwan |
| Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 31.2013, 5, p. 557-578
|
| Subject: | Online brand promise | E-service brand | Online brand reputation | Corporate brand reputation | Corporate brand promise | Price | E-loyalty | Shopping | Web sites | Markenführung | Brand management | Website | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Firmenimage | Corporate reputation | Markenimage | Brand image | Reputation | Markenarchitektur | Brand architecture | Social Web | Social web | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010127905