A framework to attain brand promise in an online setting
| Year of publication: |
2013
|
|---|---|
| Authors: | Alwi, Sharifah ; Ismail, Shahril Azwan |
| Published in: |
Marketing intelligence & planning. - Bradford : Emerald, ISSN 0263-4503, ZDB-ID 832078. - Vol. 31.2013, 5 (26.7.), p. 557-578
|